Motivational goal-priming with or without awareness produces faster and stronger force exertion

PriMing and tHe affeCtive-Motivational route to nonConSCiouS goal PurSuit

Recent work has discovered that human goal pursuit can emerge in the absence of conscious awareness. Whereas the evidence of these goal priming effects is mounting, it remains a mystery how the mental apparatus informs people to pursue a primed goal in the absence of conscious will. This paper addresses this issue by proposing an affective-motivational route to nonconscious goal pursuit. Specif...

Priming of Anagram Solutions with and without Awareness

Smarter , Faster , Stronger

Today's business pressures require manufacturers to optimize the availability and performance of process systems to stay competitive. Getting higher quality product out the manufacturing door has forced many to rethink process measurement systems. Devices that obtain analytical information from process streams are becoming smaller and more rugged, while providing better connectivity to plant in...

Priming of awareness or how not to measure visual awareness.

A foundational issue in the study of unconscious processing concerns whether the stimuli of interest are truly out of awareness. Objective methods employing forced choice are typically championed as the gold standard and widely thought to be conservative. Here, however, as a case study, we demonstrate an underestimation of awareness in a collection of studies on unconscious cognitive control. S...

Motivational synchronicity: Priming motivational orientations with observations of others’ behaviors

Two experiments tested the motivational synchronicity hypothesis, according to which observation of a target person’s behavior implying an intrinsic or an extrinsic motivational orientation primes the observers’ corresponding motivational orientation. Experiment 1 revealed that participants exposed to a target person intrinsically motivated to perform a task, relative to those exposed to an ext...